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Friday, October 16, 2026
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The musician donates twenty-five thousand pounds award winnings to small live spaces

Sam Fender holding the award in his hometown
Sam Fender received the Mercury Prize in October in the North East

The star has handed over the full amount of his £25k Mercury Prize prize money to the MVT, which operates to protect the Britain's grassroots concert spaces.

The star was awarded the award on mid-October as his third album his work was named the outstanding release of the last 12 months.

Fender has chosen to give the cash to the Music Venues Trust, in acknowledgment of the essential function small stages had in his beginning days.

"I personally wouldn't be doing this success if it wasn't for all the performances I did around the area, and beyond, when I was just getting going," said the artist. "These locations are renowned, but they are struggling."

Beginning in 2023, over 150 of these locations have permanently closed – about 16% of the whole industry in the UK.

Recently, top acts such as the band Pulp, the group Coldplay, the singer Katy Perry and Ed Sheeran have all backed the MVT in its efforts to support the industry, by including a modest fee to their ticket prices, which benefits smaller concert halls.

Sam Fender also took part, collecting more than £100,000 on his live tour to help numerous grassroots venues across the UK.

The donation supported locations that were dealing with possible closure due to challenges stemming from floods, fires and bereavements, as well as regulatory hurdles, court cases and neighbor objections.

Additional spaces were granted funding support in modernizing amenities and technical equipment that positively impacted musicians and fans.

"The concept that money from shows in big venues helps the smaller venues, where it kicks off for musicians like me, is just common sense," the star has said.

Pulp in concert
The group are one of the many acts who contributed their award winnings to non-profits

Fender is among several artists to donate his award winnings to good deeds.

When Pulp received the trophy in 1996 for their release their work, vocalist Cocker stated that the act would give their prize money to the non-profit War Child.

That year, artist she split her award across multiple charities, including the children's charity and a charity for Sickle Cell.

"Additionally, I gave a £1,000 to the center, to their classes, because I did gymnastics when I was growing up and they lacked updated gear," she shared with a publication.

Two years ago, the band gave their prize money to the community center that nurtured their group, as well as other grassroots music organisations.

Also 1994 winners the group contributed their winnings to a multiple sclerosis charity after a friend was diagnosed the disease.

"The victory was sufficient," stated vocalist Heather Small. "The cash was the cherry on top but we didn't need the cherry, because we had the cake. So our winning touched somebody else's life."

In the past week, the Music Venues Trust announced it had saved two local spots in that region, by bringing them into local control.

The Joiners in that area and the second in Bristol were purchased under the public acquisition scheme, which is backed by the arts council and enthusiasts who purchase "stakes" in the venues.

Written by

James Garcia

Financial analyst and writer with 10+ years in wealth management and fintech innovation.

Pro Fortune Flow Hub

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